In this issue
Cut Down on Spam
IT Security Policy
Lead Your Team to
Cartoon & Quote
7 Secrets to Marketing Your
Business on the Internet
By Marty Kaufman, President of Accent Computer Solutions
In business, the
key to survival is not a secret. Your customers have to be
able to find you. Most of us spend a great deal of time and
money looking for the perfect way to attract prospects. I
have spent the bulk of my career looking for the perfect
marketing mix. We try direct mail, networking, pretty
flyers, telemarketing, web site search engine optimization (SEO),
and a million other things.
You know that
almost everything is digital or technology based these days?
Reap the benefits.
We talk about
the importance of creating a comprehensive and actionable
recovery plan. It will come as no surprise, that most plans
are built with the worst-case-scenario in mind. But the
reality is that most business interruptions are not major
"smoking hole" events. Employee illness, transit strikes,
religious holidays or even scheduled events like the recent
G20 in Toronto are just a few examples of the many things
that can keep people out of work throughout the year.
comprehensive recovery plan takes these "minor"
interruptions into account. For example, if you have a large
group of employees out of town for a tradeshow, who will
function as their backup? What's the impact on your
customers? How will external audiences be notified? What's
the procedure for handling increased workload? Is your
current process efficient? You back up your data every
night, but have you made the same accommodations for your
people? A robust
recovery plan will help you address these concerns
throughout the year.
Please forward this newsletter to anyone else in your
organization who might be interested!
It's Time to Cut Down on Spam
used with permission from Symantec
It's no secret
that spammers count on current events to hoodwink email
users. In recent years, everything from the Beijing Olympics
to the presidential campaign of Barack Obama to the Oscar
ceremonies has provided fodder for their scams. But with the
economy in a tailspin, spammers are redoubling their
efforts. Continue reading to learn about the latest email
threats and what you can do to slow down and effectively
Beware of economic spam'
concerns mount across the globe and media coverage of the
downturn intensifies, it's clear that more and more spammers
view "economic spam as a useful vehicle. According to a
recent Symantec State of Spam Report, emails with subject
lines such as "HURRY! I found you a new job and "Global job
vacancy - apply now are becoming increasingly common.
With more people
looking for employment, some spammers have even resorted to
using the rejection letter to dupe users. As the March 2009
State of Spam Report explained:
Security Policy: A Must Have
by Blake Britton, Vice
President of Axxys Technologies, Inc.
know we all feel that we do our best when it comes to securing both the
physical and tangible assets of our businesses. Most companies feel that
by simply locking doors, controlling who has keys and alarm codes,
changing passwords, and engaging in other basic security measures they
are doing their best to protect the business. I am not a physical
security officer, or loss prevention specialist, but I do know about
"basic" IT policy and how it can help your business protect its
So here are the questions of
the day: Does your company have an enforceable IT security policy? Who
is directly responsible for the management and enforcement of this
policy? How often is this policy reviewed and updated?
These are all very serious
questions that every business must answer. In a lot of cases the
"information" businesses possess is one of their most valuable assets.
Eleven Questions to
Ask in 2011
by Marlene Chism
has been said, if you want a better result, ask a better
question. What questions are you asking yourself in this New
Year? If your questions are not getting you the results you
desire, here are eleven questions you can ask yourself in
1. Who am I?
You answer this question every day whether you mean to or
not. When you are kind in the midst of drama, you represent
yourself as one who has self control. When you consistently
show up late for appointments, you represent yourself as one
who is unorganized or one who is disrespectful. Do others
see you as you see you? Why not answer the "who am I
question consciously and see where you may be out of
5 Tips to Help
You Lead Your
Team to Success
used with permission from
the HP Small Business Website
Managing a team is
rarely an easy task. Coordinating workflows, setting
expectations, dealing with personality conflicts, a
manager's work is never done. A company's well-being relies
on its manager's ability to handle a multitude of
challenges; your success as a manager will rest almost
entirely on your ability to keep your team motivated while
producing quality results.
While every team
and department (and manager) is different, there are some
management best practices that can help ensure that work
teams run smoothly and employees stay happy and productive.
Here are five you may want to consider:
1. Put the
right people in the right places
Make sure you know your employees' specific strengths and
skills, and match them to tasks appropriately. For example,
there is no sense in asking Employee A to manage the monthly
reporting charts if Employee B has more experience with
Microsoft Excel. And if you ask Employee C to deliver the
customer presentation when they have a fear of public
speaking, you could just be setting them up for failure.
An optimist stays up until midnight to see the
new year in. A pessimist stays up to make sure
the old year leaves.
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