In this issue
Go Green with Ease
Social Media: A Must
What a VAR Can Do for
Cartoon & Quote
What a VAR Can Do for Your
used with permission from the
Microsoft Small Business
Technology can go
a long way in helping your business stay competitive, meet
customer expectations and improve operational efficiencies.
But most small businesses simply don't have the resources to
evaluate technologies and aren't sure where to find the
right technology partner. That's where a value-added
reseller can help.
A VAR enhances an
existing product, such as hardware, with additional
features, such as software, and then sells it as an
integrated package often tailored for specific industries.
VARs add further value to the products they sell through
consultation and design, training, implementation, and
ongoing service and support.
Building a robust recovery plan is all about establishing
redundancies (for your staff, technology, communications,
etc). These redundancies need to extend to recovery sites as
well. When considering a temporary office recovery site you
must think of the worst case scenario. Fact is, your obvious
first choice may not be available during a large-scale event
(think New Orleans post-Katrina, and Manhattan following
Take some time
to brainstorm multiple location options. Think creatively
about how isolated vs. local vs. regional disasters may
impact where and how you recover. For example, do you have a
good relationship with a vendor in your supply chain? Maybe
they can help you out in a pinch. Do you have access to
flexible office space? Can your employees work remotely? If so, how long
before inefficiency creeps in?
bottom-line is - don't hinge your entire plan on a single
recovery site. Flexibility is key.
Please forward this newsletter to anyone else in your
organization who might be interested!
Go Green with Ease: 5 Steps
for Small Businesses
permission from the Cisco Small Business Center
Easy IT Strategies
that Save Money and Help the Environment
technology (IT) practices can reduce the environmental
impact of conducting business, and help small and
medium-sized businesses (SMBs) reduce expenses.
awareness and participation, even the busiest SMB can adopt
simple "green" strategies that require little to no
additional equipment or labor expenditures. Consider these
enviro-friendly IT strategies:
Rid Your Business of
Software Piracy: 7 Tips
by Monte Enbysk
reprinted with permission from the
Microsoft Small Business
Pirates still roam freely in the ocean of software out
there, but if your business is among the pirates, it could
end up costing you literally and figuratively.
You may very
well be a smart, community-minded business owner. But if
your company is using pirated software — and you condone it,
you aren't aware of it or you don't really give a rip —
you're not a responsible business owner. And you are taking
No, you're not
alone. In the United States, about one-fourth of the
software programs used today by businesses are illegal
copies, according to the statistics from the Business
Software Alliance (BSA), an active industry group. For U.S.
small businesses, those with 100 or fewer employees, the
piracy rate is even higher: about 40%. While those numbers
are bad enough, the piracy problem worldwide is worse —
although software piracy worldwide has decreased since 1994,
some $13.08 billion was still lost in 2002 due to pirated
Information in a Down Economy
reprinted from Symantec
you know that an estimated 90% of data loss incidents are
That may be
surprising news in light of the fact that cyber-criminals
have never been busier. But according to a recent survey by
TheInfoPro Inc., data loss is "more the result of
non-malicious activity as compared to malicious actions."
("Why Data Loss Prevention?" TheInfoPro Inc., October 2008)
What does that
mean for your business? For one thing, it means that the
loss of critical data is more likely to result from the
actions taken by one of your users in the course of doing
business than from someone hacking into your network.
the findings of another recent survey, which puts the
spotlight on a little-known aspect of the current recession:
namely, that as companies downsize, data loss risks
According to a
Ponemon Institute survey of 945 employees who lost or left a
job in 2008, 59% of them admitted to stealing confidential
company information. In addition, researchers found that
many of these instances of data theft could have been
prevented with better data loss prevention policies and
technologies. ("Data Loss Risks During Downsizing," Ponemon
Institute, February 2009)
Find Out Why Social Media Is
A Must for SMBs
used with permission from the
HP Small &
Medium Business Site
Let's start with
the bottom line: If you're not participating in social
media, your business is missing out. You no longer have any
excuses ("I'm too busy" or "It's overwhelming"), it's time
to get engaged.
In a recent survey
by ROI Research reported in MediaPost, 40 percent of those
surveyed use social sites to connect with brands and
products. Thirty-seven percent learned about a new product
or service from a social networking site, and 32 percent use
social networks to recommend products or services to
And it's not just
consumers. In a recent study conducted by Business.com, more
than half of small-business owners reported using social
media sites to gather information about companies, products
and prospects before buying or doing business with them.
networks are effective sales tools as well. According to the
Inbound Marketing Report, 41 percent of Twitter and LinkedIn
users, 44 percent of Facebook users and 46 percent of
businesses with a company blog say they acquired customers
through those channels.
If we had no winter, the spring
would not be so pleasant.
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