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Managing a business on your own is challenging enough without worrying about cyberattacks. However, there is cause for alarm as hackers are using artificial intelligence (AI) to launch sophisticated cyberattacks to steal your data and disrupt business operations.

The good news is there are steps you can take to protect your business. This blog will explain how AI is being used in cybercrime and how you can safeguard your business.

 

How Hackers Use AI

Here are some of the ways cybercriminals are exploiting AI:

 

Deepfakes:

Hackers use AI to create highly realistic fake videos or audio recordings to impersonate someone you know, like your boss or a trusted friend. These deepfakes can be used to trick you into sending money or sharing sensitive information.

How to spot it: Closely look for details like unnatural facial movements or sloppy voice synchronization.

 

AI-Powered Password Cracking:

With the help of AI, cybercriminals can effortlessly crack common and easy passwords. Hackers with access to advanced computation offered by AI can automate the breaching process, so they can try millions of combinations to guess your password.

How to fight back: Always use unique passwords. Consider reaching out to Databranch to start the process of using a password manager.

 

AI-Assisted Hacking:

Hackers no longer have to spend hours looking for vulnerabilities. Instead, with the help of AI, they can create automated programs that not only identify weaknesses in your system but also create new types of malware.

How to stay ahead: Keep your security systems and software updated. Also, a mandate should be set up to scan for vulnerabilities routinely.

 

Supply Chain Attacks:

Threat actors use AI to insert malicious code into legitimate vendor products, which eventually will compromise your system as well. In a Business Email Compromise (BEC) instance, a hacker can also insert malicious content into reply chain emails coming from vendors vendors and suppliers

How to protect yourself: Only download software from trusted sources. Always be vigilant with updates, patches, and any email links.

 

Boost Your Defenses

AI-powered cybercrime is a growing threat. That’s why having Databranch by your side can be the ultimate weapon in your arsenal. Partner with us to leverage advanced technology to fortify your defenses. Download our checklist today to get started.

Reach out to us today at 716-373-4467 option 6, or [email protected] for a free consultation and learn how our team can secure your business against evolving cyber risks.

AI has become a buzzword that often evokes a mix of awe, doubt, and even fear. Especially when it comes to cybersecurity. However, the fact is that if used effectively AI can revolutionize the way businesses like yours operate.

That’s why you must cut through the noise and separate fact from fiction if you want to leverage AI effectively. In this blog, we’ll debunk some common misconceptions about AI in cybersecurity.

Let’s dive in.

AI in Cybersecurity: Fact from Fiction

There’s a lot of misinformation surrounding AI in cybersecurity. Let’s dispel some of these common AI myths:

 

Myth: AI is the Cybersecurity Silver Bullet

Fact: AI isn’t a one-size-fits-all solution for cybersecurity. While it can efficiently analyze data and detect threats, it’s not an easy fix for everything. You can use AI security solutions as part of a multi-pronged cybersecurity strategy to automate tasks and pinpoint complex threats.

 

Myth: AI Makes Your Business Invincible

Fact:  Cybercriminals are always finding new ways to exploit your IT systems, and it’s only a matter of time before they discover ways to breach AI solutions as well. AI alone can’t protect your business. Think of AI as a top-notch security system that is made better through regular vulnerability updates and staff education.

Databranch believes that investing in employee security awareness can transform your workforce into a formidable line of defense, safeguarding your business from cybercriminals and ensuring a more resilient future. Visit us here to learn more.

 

Myth: AI is a Perfect Tool and Always Knows what it’s Doing

Fact: Don’t trust all the marketing gimmicks around AI. Yes, AI security is indeed a “super cool” tool. But keep in mind that AI is still an evolving technology, and there’s much to be perfected. Some companies make loud claims about their AI security tools. An honest vendor, however, will tell you that AI is not magic. If you give it time, AI can learn and adapt on its own.

 

Myth: AI Does Everything on its Own

Fact:  AI doesn’t fly solo! While AI is great at sniffing out suspicious activities, it still requires human intervention. You can set the goals for AI, analyze what it finds and make the final call on security decisions. There are also times when AI can sound the alarm for no reason; that’s when you need the expertise of your security team to say, “False alarm!”

Databranch utilizes an Managed Detection and Response (MDR) solution for M365 that has an integration into your Cloud environment where the MDR application begins collecting user, tenant and application data.

If the software detects unusual behavior within your tenant, it sends an alert to a 24/7 Security Operations Center (SOC) which is comprised of experts who analyze and interpret these threats in real time. An MDR employee will then review your threat detection, provide an incident report, and will deliver actionable remediations to help you resolve the issue.

Having a balance between computer automations plus employee reviews are important in cybersecurity. 

 

Myth: AI is for Big Companies with Deep Pockets

Fact:  AI security solutions are now within reach for businesses of all sizes as they are becoming more affordable and easier to use. Moreover, the availability of cloud-based AI solutions means that businesses, regardless of their size, can leverage AI without breaking the bank.

 

Empower your cybersecurity

Fortify your business with the help of AI-powered cybersecurity solutions. Don’t do it alone. Get some expert help by partnering with an experienced IT service provider like Databranch. Our IT experts can assist you in understanding your security needs, finding the perfect solutions for your business and ensuring they’re implemented effectively.

Contact us today at 716-373-4467 option 6, [email protected] or visit us here for a free consultation and learn how we can keep your business safe in the digital age.

For businesses, Software-as-a-Service (SaaS) solutions offer unparalleled opportunities to enhance efficiency, scalability and overall operations. However, growing SaaS backup-related misconceptions also have the potential to hurt your business growth.

In this blog, we’ll shed light on some SaaS-related truths you simply cannot afford to ignore. Let’s dive in.

 

Don’t let these Myths put your Business at Risk

As businesses move to the cloud, here are some common misconceptions that need to be dispelled:

 

Myth 1: My SaaS solution is completely secure.

While leading SaaS solutions like Office 365, G Suite and Salesforce do offer top-of-the-line security along with robust recovery features, the truth is that they aren’t completely foolproof against all threats. They can’t protect your business data from malicious insiders, accidental deletions or hackers.

 

Solution: By regularly backing up your cloud data, you can protect it against a wide range of threats and unforeseen disasters.

 

Myth 2: My SaaS provider is solely responsible for my data security.

There is a widely held misconception that your SaaS provider is solely responsible for protecting your cloud data. The truth, however, is more nuanced. While a provider is expected to implement robust security to protect your data, businesses also are expected to play an active role.

 

Solution: Proactive steps like training your employees on data security best practices and implementing access control steps can ensure your data remains secure in the cloud.

 

Myth 3: My SaaS provider’s backup is all I need.

While some of the top SaaS providers offer features such as Recycle Bins and Vaults that can store accidentally deleted files, these solutions have limitations and don’t offer comprehensive backup and recovery.

 

Solution: Consider taking the help of Databranch. Our team of IT experts can not only help to securely back up your data but also help you enhance your cloud security.

 

Elevate your data security with a strategic partnership

Ready to empower your business with an advanced backup and recovery strategy? Contact Databranch today and let us help you build a comprehensive SaaS backup and recovery strategy that suits your business needs.

Let data recovery be the last of your worries! Contact us today for a free consultation and learn how our IT team can be your strategic partner. You can also download our free infographic today to learn more about the Shared Responsibility Model.

As technology continues to advance, more and more businesses like yours are adopting Software-as-a-Service (SaaS) applications due to their flexibility, affordability and user-friendly nature.

These cloud-based services have become a staple in the corporate world, offering tools that range from email and communication platforms to customer relationship management and project tracking systems.

However, as much as SaaS brings convenience and efficiency to the table, it also introduces new challenges — particularly when it comes to data protection. That’s why finding the right SaaS backup solution is not just an option but a necessity for safeguarding your business’s digital assets.

 

Key Considerations for a Robust SaaS Backup Strategy

When you’re in the market for a SaaS backup solution, there are several critical factors to consider to ensure that your data remains secure and recoverable, no matter what:

 

Data Security and Compliance

Your chosen solution must adhere to stringent security standards and comply with relevant data protection regulations. Look for features like encryption, access controls and compliance certifications that demonstrate the solution’s capability to protect your sensitive data.

 

Ease of Integration

The best backup solution should seamlessly integrate with your existing SaaS applications and IT infrastructure, causing no disruptions to your current operations.

 

Data Recovery Capabilities

Assess the solution’s ability to recover data. Key features include granular recovery options (granularity lets you choose what to restore), speed of recovery and the flexibility to restore data to various points in time. Two essential metrics to keep in mind are:

  • Recovery point objective (RPO): This metric helps you understand the maximum data loss your organization can withstand, influencing how frequently you should back up your data.
  • Recovery time objective (RTO): This metric defines the maximum amount of downtime your business can tolerate, guiding your strategy for backup and recovery.

Databranch has a Recovery Time Calculator that can help you determine these metrics and show you the cost of downtime for your business.

 

Scalability and Performance

As your business grows, so does your data. Your backup solution should be able to scale accordingly without compromising on performance or speed.

 

Automated backup and Monitoring

Automation is key to maintaining consistent backup activities. A solution that offers automated backups and monitoring can save time and reduce the risk of human error.

 

Service Level agreements (SLAs)

SLAs are your assurance of reliability. They should clearly outline uptime guarantees, support responsiveness and data recovery timeframes.

 

Cost and Pricing Model

Understanding the pricing model is crucial. Beware of any hidden costs, overage charges or additional fees for advanced features that could affect your budget.

 

Vendor Reputation and Reliability

Finally, do your due diligence on the vendor’s reputation and reliability. A provider with a proven track record can offer peace of mind and assurance that your data is in good hands.

 

Ready to Secure your SaaS Data?

Choosing the right SaaS backup solution doesn’t have to be daunting. With the right considerations and a clear understanding of your business needs, you can find a solution that offers security, compliance and peace of mind.

Want to make your search for the right SaaS backup solution easier? Contact Databranch today at 716-373-4467 option 6, or [email protected] to learn more about our data backup and recovery solutions.

Download our checklist today to learn more about mastering your cloud data protection.

Our team would like to raise awareness to a recent LastPass phishing campaign affecting our customers.

This is related to the CryptoChameleon phishing kit which has been associated with crypto thefts (more information on this kit can be found here). 

A cybercriminal can use these kits to create fake websites to steal passwords and other authentication data and either use these credentials themselves or sell them to other criminals.

Victims are directed to fake websites via phishing emails, SMS messages, or even direct phone calls (vishing). 

What the bad actors are doing:

This campaign is now using “tickets-lastpass[.]com” as its primary phishing page and appears to have shifted primarily to texting (SMS messages) as the main point of contact.

Customers are also receiving a call from an 888 number claiming their LastPass account has been accessed from a new device and instructing them to press “1” to allow the access or “2” to block it. Pressing 2 will lead you to a bad actor attempting to gain access to your account. 

Please contact the Databranch team immediately at 716-373-4467 x 4 or [email protected] if you receive correspondence related to your LastPass account.

Are you prepared to face a cybersecurity breach, a natural disaster or a system failure? Such disruptive events can strike at any moment, causing chaos and confusion.

But don’t worry. With an effective incident response plan in place, you can handle any incident with confidence.

This blog is intended to help you enhance your plan simply and straightforwardly. So, let’s dive in and make sure you’re ready for whatever comes your way.

 

Best Practices for Effective Incident Response Planning

To be well-prepared for any incident, it’s important to follow the steps below:

 

1. Identify and Prioritize Critical Data and Assets

Knowing precisely what resources you have helps you allocate them efficiently during an incident, saving time and minimizing overall damage. Threat modeling is a process used in cybersecurity that is beneficial in this regard. It involves identifying potential threats and vulnerabilities to an organization’s assets and systems.

 

2. Establish a Dedicated Team

A cohesive and well-trained team with clearly defined roles can work together to ensure an efficient and effective response.

 

3. Conduct Regular Trainings

Regular training helps keep your team informed of the latest techniques and threats, ensuring they can handle any situation with confidence. Our Breach Prevention Platform and Security Awareness Training that comes with simulated phishing tests that will train your employees in spotting real world threats.

 

4. Implement Continuous Monitoring 

Continuous monitoring systems can detect incidents early and take action before they escalate, potentially saving your organization from significant damage.

It is critical for any business to survive and thrive in today’s cybersecurity environment which is why Databranch provides a 24 x 7 proactive monitoring and alerting service for our managed clients. Visit us here to learn more and get started.

 

5. Establish Clear Communication Channels 

Clear communication channels within your team and with external stakeholders ensure that everyone is on the same page during the response, minimizing confusion and errors.

 

6. Develop a System to Categorize Incidents

Categorizing incidents based on their severity and impact ensures that you can respond appropriately to each incident, minimizing long-term damage to your organization.

 

How we can Help

All businesses today must have a solid incident response plan against ever-evolving cybersecurity threats. That’s where Databranch can be your strategic partner and your first line of defense against cyberstorms.

If you’re uncertain about how to approach incident response planning, we can help you in the following ways:

 

  • We’ll customize an incident response plan that aligns with your goals and challenges.
  • We’ll identify vulnerabilities and rank incident response planning through risk assessments.
  • We’ll help you build a fully equipped incident response team with clear roles.
  • We’ll suggest and apply advanced security technologies to boost your detection and responsibilities.
  • We’ll establish continuous monitoring to detect and respond to potential security incidents quickly.
  • We’ll ensure that your incident response plan complies with legal and regulatory requirements.
  • We’ll assist with post-incident analysis to refine response plans based on lessons learned.

 

Take Control of your Incident Response Plan

Don’t wait for a security breach to happen. Our team has years of experience and expertise to ensure the safety of your data. Take charge of your incident response plan now by contacting us at 716-373-4467 option 6, or [email protected] to schedule a no-obligation consultation with our team of experts.

You can also download our infographic to review the 4 stages of an incident response plan.

Worried about cyberattacks hitting your business? You’re not alone.

Cyberattacks pose a real danger to businesses like yours and without a solid incident response plan, your business won’t be able to recover quickly, resulting in extensive losses. The good news, however, is that an incident response plan can help.

Through this blog, we’ll show you the common mistakes, myths and misconceptions that can stop you from building a strong response plan. We’ll also share simple solutions that will help you safely navigate cyber challenges.

 

Avoid these Mistakes to Build a Strong Response Plan

Here are a few common mistakes that all businesses should avoid:

 

Mistake 1: Thinking cyber incidents only come from external attacks

  • By ignoring internal threats, you’re creating opportunities for cyberattacks.
  • Internal mistakes, like ineffective processes or human errors due to inadequate training, can also lead to data breaches.

Solution: Invest in your employees and set up a process

  • Train your employees on cybersecurity best practices and establish protocols for handling sensitive information.
  • Periodically review your internal processes. This will help you find and resolve issues in your procedures that could lead to data leakage.
  • Looking for an effective cybersecurity training platform? Reach out to Databranch today to discuss our Breach Prevention Platform and Security Awareness Training that comes with simulated phishing tests.

 

Mistake 2: Focusing only on technology

  • You can’t build an effective incident response plan by solely focusing on technology. While tech solutions are valuable, they’re only effective when they are efficiently leveraged by a team of trained personnel.
  • A solid response plan goes beyond technology and includes communication plans, legal considerations and damage control strategies.

Solution: Build a complete response plan

  • Train your response team on both tools and processes. Don’t focus solely on the technology.
  • Develop clear communication protocols.
  • Define clear roles and responsibilities.
  • Ensure your team understands your legal obligation to report and comply with data breach regulations.

 

Mistake 3: Not updating your response plan

  • It’s a common misconception that an incident response plan, once created, need not be updated. However, the truth is, without regular review, updates and practice, a response plan will become ineffective.
  • Also, without simulations and post-incident analysis, you won’t be able to find the root cause of a problem and avoid future reoccurrence.

Solution: Consistently review your response plan

  • Establish a process to hold regular reviews.
  • Adapt your response plan to keep up with the evolving threat landscape.
  • Conduct periodic simulations to refine your response strategy and ensure team readiness.

The above-mentioned solutions will help you build a proactive incident response plan. However, the best strategy is to get the help of experts, like Databranch, who have the proper resources and tools. 

Databranch not only offers a suite of cost-effective managed services that proactively monitor and support your network and technology infrastructure, but our backup and recovery solution can quickly restore your environment and have you up and running if a disaster were to occur. 

Building Resilience: Partner for a Robust Incident Response Plan.

Ready to fortify your business against cyberthreats? Use the form below to download our checklist and take a step towards starting your incident response plan.

All businesses today must have a solid incident response plan against ever-evolving cybersecurity threats. That’s where Databranch can be your strategic partner and your first line of defense against cyberstorms.

Choose a partner who can give you complete peace of mind. Reach out today at 716-373-4467 option 6, or [email protected]

 

We are very pleased to announce the promotion of Josh Britton to Systems Engineer!
 
Josh’s dedication to our clients and expertise in our technologies have significantly enhanced the level of service we provide.
 
Josh has taken a proactive approach to staying updated with certifications, and his collaborative efforts in seeking out solutions, improvements, and efficient tool utilization with the team are truly commendable.
 
We have no doubt that Josh will excel in his new role and continue to make valuable contributions to the success of our team and clients.
 
Please join us in congratulating Josh for a well-earned promotion!
 

In the world of business, your data holds the key to understanding customers, market trends and internal operations. Making the most of this information is crucial for improving customer experience, driving innovation and enhancing overall productivity.

You can unlock the full potential of your digital data with efficient data management and data governance.

Data management is all about organizing, securing and retrieving information in a way that makes sense. Well-managed data streamlines processes, encourages collaboration and provides you with reliable business insights, giving your business a real edge.

It’s crucial to know the difference between data management and data governance to get the most out of your data. Although the terms are sometimes used interchangeably, understanding the difference is essential for navigating the complexities of the data-driven era.

Along with this, data loss disasters come in many forms. Ranging from full-scale natural calamities to cyberattacks and even simple human errors. Apart from financial and reputational damage, failing to protect valuable data can also result in expensive lawsuits.

That’s why businesses, regardless of size, must have a backup and disaster recovery (BCDR) plan. By implementing a foolproof BCDR, you can quickly get your business back up and running should disaster strike. 

 

Demystifying Data Governance

Data governance is about setting rules for managing your data. It addresses data ownership, usage and quality while ensuring privacy and security standards are met. The goal is simple: to make sure your data is accurate, consistent, and secure by following the rules set by regulators and your own policies.

Compared to data management, which deals with the technical side of things, data governance focuses on using data responsibly and ethically, aligning with your organization’s goals.

It is essential to have a clear understanding of data governance in order to establish a robust foundation for data management.

 

Navigating The Importance of Data Governance

Inconsistent data can lead to bad decisions. Poor data governance can even get you in trouble with regulators. On the flip side, good data governance can help you make better decisions, innovate and increase profits. It’s all about making sure your data is accurate and reliable for making smart choices.

 

Mastering Data Governance Best Practices

Follow these simple practices for effective data governance:

 

Start Small

Begin with a manageable workload, ensuring a smooth transition as you gradually scale your efforts.

 

Build a Dedicated Team

Form a committed team equipped with the necessary skills and resources dedicated to your data governance program.

 

Set Clear Goals

Define transparent objectives for your data governance, communicating them clearly with your team and stakeholders.

 

Make Way for Open Communication

Foster stakeholder transparency by openly communicating with external partners, building trust and ensuring alignment.

 

Embed Data Governance in Every Department

Integrate data governance into every department, creating a collaborative and cohesive approach to data management.

 

Identify and Mitigate Risks

Recognize and address risks at key points in your data governance program, mitigating potential threats to its success.

 

Evaluate Projects

Assess your projects upon completion, identifying areas for improvement and learning from both successes and failures.

 

Consistent Refinement

Continuously refine your governance framework to keep it up to date and aligned with your organization’s evolving needs.

 

Take Action Now

Data can be tricky, taking time and knowhow. As your trusted IT partner, we get the ins and outs of data management. Let us guide you to make the most of your data, helping you make informed decisions that drive growth.

Reach out today at 716-373-4467 option 6, or [email protected] to get started.

In today’s business landscape, data isn’t just power — it’s the very lifeline that fuels business decisions, drives innovations and shapes strategies. However, businesses often find it difficult to effectively manage the vast amounts of data they hold, and that’s where data management comes into play.

Simply put, data management is all about collecting, storing and analyzing data in the most efficient way possible to help businesses like yours make informed decisions, optimize operations and ensure cybersecurity.

In this blog, we’ll look at the consequences of improper data management and discuss how businesses like yours can effectively deal with these challenges.

 

Potential Consequences of Improper Data Management

Failure to manage your data effectively can lead to the following consequences, including missed opportunities, inefficiencies and even business-ending events.

 

Poor Decision-Making

Imagine navigating the roads using a faulty map. You’re bound to end up in the wrong place. Without accurate data, you will be charting a flawed business trajectory toward wasted resources, missed market opportunities, and ultimately, strategic missteps that hurt your business.

 

Reduced Efficiency

If your employees are working in siloed systems, drowning in a sea of duplicate data and wasting precious man-hours sorting the mess, you won’t have time for productive work. Ineffective management erodes productivity and keeps your business from growing.

 

Increased Risk

A leaky boat is bound to sink. Poor data management can sink your business by exposing you to security risks and even data breaches that could result in non-compliance with regulations, leading to legal issues and fines.

Implementing a well-thought-out cyber risk management strategy can significantly reduce overall risks and strengthen your cyber defenses. Visit us here to learn more.

Decreased Customer Trust

Mishandling of customer data is like breaking a sacred covenant. It fractures your reputation and erodes trust, leading to client disengagement and a tarnished brand image that could be difficult to rebuild.

 

Competitive Disadvantage

Think of a large, inaccessible gold mine. Now, imagine all that untapped precious metal. That’s exactly what businesses that lack data management strategies resemble. If you fail to leverage data, you are bound to lose ground to businesses that use analytics and AI to unlock groundbreaking insights and fuel future success.

 

Increased Costs

Poor data management slowly eats away at your revenue and bloats your expenses. You end up incurring expenses on storing duplicate or irrelevant data that do not contribute to your business growth.

Data security incidents can also bring business to a grinding halt, costing a business thousands. Do you know what the cost of downtime is for your business? Visit our Recovery Time Calculator if not.

 

How We Can Help with Data Management

The good news is that you can partner with trusted guides who are equipped with the expertise and resources to transform your hidden data liabilities into revenue-churning assets.

Here’s how an IT service provider can put you on the road to success:

 

1. Never Worry About Data Loss

Adopting a comprehensive backup and business continuity and disaster recovery (BCDR) strategy is a necessary addition to every data management plan.

Databranch offers our BCDR solution from Datto, the leader in Total Data Protection. Not only will the Datto backup all your data to the device itself, but it will also backup everything to 2 separate offsite cloud storage locations.

So, in the event that the local device is destroyed, you can still access your information even from a remote location. 

With Datto you will receive daily backup verifications and screen shots of your virtual servers give you peace of mind and ensure that your backup data is working and accessible to you when you need it.

 

2. Get Advanced Protection

Databranch is here to keep your business safe from cyberthreats that are lurking in the dark. We allow you to focus on your business by knowing that your assets are being protected with advanced security measures that can repel sophisticated attacks.

Our managed client platform provides a comprehensive suite of security tools that safeguard your network and bolster your cyber defenses. Reach out to our team today to learn more.

 

3. You Have Access to Top IT Experts

Imagine having a team of IT experts working for you without breaking the bank. Data problems can bring your business to a halt, but with the help of Databranch, you can easily manage or resolve any data-related issues anytime, anywhere.

 

4. Always Stay Compliant

Data compliance regulations related to privacy and security are always evolving. It can be tough to keep up with rules and regulations while managing the day-to-day activities of your business. However, Databranch provide some guidance which will help you stay ahead of the curve and ensure you meet the stipulated regulations.

 

5. Tailored Strategies that Lead to Success

Tailor made data management strategies will help meet your business goals and allow you to transform your data into a strategic asset. 

 

Secure Your Future

Your data is your gold mine with precious untapped potential. However, navigating the tricky data management terrain on your own can be challenging — and that’s where Databranch comes in. Consider partnering with us so we can help you unlock the power of data for your business. 

Reach out to Databranch today at 716-373-4467 option 6, or [email protected] to schedule a meeting with one of our experienced team members.

You can also download our eBook today to start the process of turning your data into a powerful engine for success.

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